OTHER CAMPAIGNS
Results: 200% Follower Increase | 20K Spotify Streams | Press Coverage from Top UK & European Outlets
Services Delivered: Spotify Promotion, Content Creation, PR Campaign, Ticket Promotion, Vinyl Sales Promotion
For the launch of Future Forecast, an exciting project by the transatlantic supergroup Jack Magnet Science featuring jazz titans Peter Erskine, Matthew Garrison, Jakob Frímann, and more, our campaign goals were:
Promote the digital release of two singles.
Boost physical album sales.
Sell tickets to the debut show at Harpa Concert Hall in Reykjavik.
Gain press coverage in major UK and European jazz publications.
Expand social media audience.
Our strategy commenced with a thorough analysis of potential audiences, focusing on demographics, geographic locations, and interests. This insight guided our audience targeting strategy, ensuring we reached the most promising segments. Collaborating with the group, we developed a range of compelling content assets designed to capture and engage new fans.
We utilised stunning Icelandic nature visuals alongside digital artwork depicting a dystopian future, creating a powerful suite of content for organic social media deployment and digital advertisements.
To drive ticket sales for the debut concert at Harpa, we retargeted highly engaged fans in the Reykjavik area. For the physical vinyl release, we primed an audience for targeted shopping ads with a compelling call to action.
To enhance visibility within the jazz community, we launched a targeted PR campaign, collaborating with a US PR team to maximise reach.
The Results
Our campaign achieved a substantial increase in social media following and significant engagement on Spotify, leading to further algorithmic promotion of the tracks. The concert promotion was highly successful, resulting in a sold-out show. Additionally, our PR efforts secured glowing reviews in prominent European publications such as Jazzwise, Lira, Jazz in Europe, and more.